How do your positioning and the sun in your “content solar system” relate to each other?Ĭould you share how your “positioning” could be, and maybe should be, different than your “sun”? (timestamp: 80m3s) I feel like I’ve hit a bit of a plateau with my JavaScript Education business, and I’m not really sure where to go from here. How do I break through an income plateau? What would be a high level path to that? a)Try one specialization after another for appropriate niches b) Try to spawn multiple separate offerings in each specialization for different niches? (timestamp: 54m49s) My plan is to start with implementation in any of the fields and then try advisory once I better understand specialization and chosen niche. I am a generalist (full-stack web dev, IoT, Smart TVs) because of my current work (previously a whale client) but I want to move back into full-time freelance. How should I experiment with positioning as I get back into full-time freelancing? Maybe they’re bluffing and maybe people from all positions say this, but I’ve heard a couple of my clients specifically say, “I’ll never sign up for a newsletter.” (timestamp: 39m32s)Īre paid 1-on-1 coaching calls more of a funnel to more expensive services, or are they a revenue stream unto themselves?ĭo you consider the 1-on-1 consultation calls as a funnel to retainers or as a product in itself mostly? Has this changed over time for you? Under what circumstances would you focus more or less on 1-on-1 calls as a funnel to retainers? (timestamp: 47m26s) I ask because I want to reap the benefits of a mailing list, but my ideal buyer despises mailing lists. What can be the AHA moment that could lead fellow developers to realize that they need to learn more about marketing and sales? (timestamp: 34m34s)ĭo you know any ways besides a mailing list to own your audience? The dev/engineer mindset and the marketing/sales market are so different that it feels hard to switch from one hat to the other. How do you know if you need to get better at marketing and sales? But I’m nowhere near being able to replace my main source of income. 70% on client work and 30% on audience building. ![]() I’ve been building an audience for just over a year, I’ve almost cracked 1,000 social media followers, and 100 people on my email list, but is this slow? I’m doing this alongside my main source of income working for completely random clients, with my time split being approx. ![]() What are reasonable expectations when building a new audience from scratch? Should I pick something else? I can’t be the ’one and only’ if there’s two of us, can I? (timestamp: 13m3s) Think “Websites for Therapists.” But, there’s already someone doing this exact thing (different business model though). To make ends meet, I want to niche down into something I’m good at with a market that has a need. What’s the easiest way to pick a niche that will bring in good side money quickly? For example, I often get positive feedback from social media DMs and from my email list, but I don’t feel like I get enough interest in my products/services. I’m not 100% sure which of these I’m lacking, but I feel like I lack the authority that some of my competitors appear to have. ![]() I’ve previously heard (potentially from yourself even) that people buy from those who they know, like, and trust. What are some signs that you need more authority in your space? Group Coaching Questions | Jonathan Starkĭon’t let an algorithm decide what you read » /daily Group Coaching Questionsįollowing are questions that have been answered in Ditcherville (i.e., my group coaching community):
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